“Embrace it.” That means it’s not going away, not that you should trade it or, worse, buy it on Matt Damon’s say-so.īut let’s not veer off into the good or evil of crypto.

It’s worth noting that also works with mixed-martial artist Ronda Rousey, basketball star Carmelo Anthony, snowboarder Lindsey Jacobellis, rapper CL and astronaut Scott Kelly, but the ultimate power couple – football legend Tom Brady and supermodel Gisele Bundchen – has endorsed cryptocurrency exchange FTX, and celebrity Kim Kardashian promoted the little-known Ethereum Max token on Instagram (after which, the value cratered, sparking lawsuits), and more.Īs for crypto – whether you love it, hate it or completely don’t understand it - Marko Papic, chief strategist at Clocktower Group, had it right this week on “Money Life with Chuck Jaffe” when he said that Baby Boomers must realize that they’re acting the way their parents did to rock’n’roll, shaking their fists at the kids and decrying the music as garbage.

For proof, consider this exchange from characters in the season-opening episode of “South Park” last week:Ĭartman: “What does Matt Damon say on that Bitcoin commercial? ‘Fortune favors the brave.’”Ĭlyde: “My dad said he listened to Matt Damon and lost all his money.”Ĭartman: “Yes, everyone did, but they were brave in doing so.” It’s not the actor’s fault, of course, but it’s not what anyone expected when the site released ads starring the Oscar-winning actor. The value of Bitcoin has dropped roughly 30 percent since it was announced last fall that Matt Damon was becoming one of the faces of.

Fortune favors the brave who said